ServiceNow continues to lead the way in enterprise technology, helping organizations unlock productivity through connected systems and intelligent automation, with a clear focus on putting AI to work for people.
In this collaboration, we developed a series of videos showcasing ServiceNow’s latest products and capabilities.
More than a product showcase, the work highlights how built-in AI enhances everyday workflows, making complex processes simpler, faster, and more intuitive. Building on ServiceNow’s existing visual language, we evolved their graphic system and 3D iconography to create an expressive and cohesive experience.
The design approach emphasizes clarity, fluidity, and adaptability, helping communicate sophisticated technologies in a way that feels intuitive and accessible. The result is a visual storytelling system that brings ServiceNow’s ecosystem to life, reinforcing the idea that when AI is thoughtfully integrated, it becomes a powerful tool for people.
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ServiceNow continues to lead the way in enterprise technology, helping organizations unlock productivity through connected systems and intelligent automation, with a clear focus on putting AI to work for people.
In this collaboration, we developed a series of videos showcasing ServiceNow’s latest products and capabilities.
More than a product showcase, the work highlights how built-in AI enhances everyday workflows, making complex processes simpler, faster, and more intuitive. Building on ServiceNow’s existing visual language, we evolved their graphic system and 3D iconography to create an expressive and cohesive experience.
The design approach emphasizes clarity, fluidity, and adaptability, helping communicate sophisticated technologies in a way that feels intuitive and accessible. The result is a visual storytelling system that brings ServiceNow’s ecosystem to life, reinforcing the idea that when AI is thoughtfully integrated, it becomes a powerful tool for people.
Credits
NotReal
ECD: Milton Gonzalez
Creative Direction: Macarena Mosquera, Lu Borzi, Guillermo Zapiola
Executive Production: Roberto Connolly
Producer: Mercedes Serrano
Creative Project Manager: Ago Carrera
Art Direction: Lu Borzi
Animation Direction: Macarena Mosquera
Storyboard Artists: Nahuel Sagarnada, Martin Orza, Nico Martinetti, Naida Mazzenga
3D Design: Caro Carballo, Jose Llano, Flor Tasso, Fede Bogado, Maria Ruiz, Vitor Teixeira, Juan Cioffi, Friedrich Neumann
2D UI: Flor Desalvo, Ro Fuks, Nico Martinetti, Lu Borzi
3D Animation: Pol Pargament, Juampi Sciaccaluca, Macs Riedel, Gautier Sire, Nico Piccirilli, Alex Loud, Pato Molina, Jon Mayer, Macarena Mosquera
2D Animation: Martín Muerza, Pato Molina
Rendering: Macarena Mosquera, Juan Cioffi, Alejandro Loud, Pol Pargament
2D Compositing & Color Grading: Lu Borzi, Macarena Mosquera
Compositing & Color Grading: Juan Di Carlo, Agustín Dalla Via, Julieta Boechi
Sound Design: Fab Martini
ServiceNow
Senior Brand Manager: John Sheehan
Producer: Katie Rinki
Executive Creative Director: Larry Corwin
Creative Director: Peter Vattanatham, Guy Lemberg
Associate Creative Director: Jason Donaldson, Jourdan Hull
Year: 2025-2026
NotReal: Instagram · Behance · LinkedIn