What is the sea? is a Public Service Announcement for Ocean Conservancy, crafted with precision and emotional depth to highlight the ocean’s fragility. Through an intimate dialogue between a child and a grandmother in a hypothetical future where the ocean no longer exists, the piece invites the audience to reflect and take action.Designed with a refined sense of composition and art direction, the project takes the form of an aged diary, evoking nostalgia and loss with elegant subtlety. It is a type-driven dynamic typography piece where smooth, deliberate animations enhance the text’s emotional weight.Gentle Motion Design in collages and backgrounds adds layers of meaning, while a careful balance of micro and macro elements allows for a nuanced exploration of the sea—from vast, sweeping perspectives to intricate, delicate details.
Created by Siyu Liu Voiceover by Artsonics from Fiverr
Email
LinkedIn
X
Threads
WhatsApp
Telegram
More
What is the sea? is a Public Service Announcement for Ocean Conservancy, crafted with precision and emotional depth to highlight the ocean’s fragility. Through an intimate dialogue between a child and a grandmother in a hypothetical future where the ocean no longer exists, the piece invites the audience to reflect and take action.
Designed with a refined sense of composition and art direction, the project takes the form of an aged diary, evoking nostalgia and loss with elegant subtlety. It is a type-driven dynamic typography piece where smooth, deliberate animations enhance the text’s emotional weight.
Gentle Motion Design in collages and backgrounds adds layers of meaning, while a careful balance of micro and macro elements allows for a nuanced exploration of the sea—from vast, sweeping perspectives to intricate, delicate details.
Created by Siyu Liu
Voiceover by Artsonics from Fiverr