Motionographer® Psyop + Wizz – Remus & Kiki

San Francisco Bay Coffee, a family-owned company, has launched its first-ever brand awareness campaign, showcasing a vision for a sustainable future. The initiative confronts a startling reality: 80 million plastic coffee pods are discarded into landfills daily—enough to circle the Earth in a week or stretch from New York to San Francisco in just one day. This poignant message serves as the foundation for a call to action.

Titled “One Small Sip For a Better Tomorrow,” the campaign illustrates how small changes, like choosing the brand’s certified commercially compostable OneCUP™ pods, can lead to meaningful impact. Anchored by a series of playful animated films, the creative highlights coffee lovers overwhelmed by floods of plastic pods in their homes, offices, and beyond. Running across paid and owned media channels, the vibrant, engaging visuals emphasize the urgency of reducing coffee-related waste.

The campaign’s production and animation were brought to life by Psyop and Wizz under the direction of Remus & Kiki, with Antfood crafting the music, sound design, and audio post-production.

Lizzy Ryan, Cutwater’s Head of Media and Communications, emphasizes the campaign’s dual purpose: addressing environmental challenges while uplifting consumers. “In a world of doomscrolling and hustle culture, rituals like coffee can help combat hyper-fatigue. We aimed to inspire values-driven, environmentally conscious individuals through a full-funnel strategy.”

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Credits:

Client: San Francisco Bay Coffee
Director of Marketing: Jennifer Greenberg
Digital Marketing Manager: Sarah Cress
Brand Manager: Ingrid Barrientos
Associate Brand Manager: Molly Fitzgerald

Agency: Cutwater
Founder and Chief Creative Officer: Chuck McBride
Principal and President: Christian Hughes
Creative Director: Amy Su
Creative Director: Teddy Miller
Head of Production & Executive Producer: Doug Stivers
Senior Designer: Patrick Nelson
Senior Copywriter: Taylor Smith
Group Account Director: Matt Allen
Account Director: Brett Harris
Senior Project Manager: Ana Elejalde
Strategy Lead: Illana Bryant
Head of Media and Communications: Lizzy Ryan
Associate Director, Media Strategy: Caitlin Delaney

Production Company: Psyop
Executive Producer: Andrew Linsk
Producer: Tapy Noun

Production / Animation Studio: Wizz
Directors: Remus & Kiki
Production / Animation Studio: Wizz
Executive Producer: Claire Madigan
Production Coordinator: Anne Pulce

Concept Art: Remus & Kiki
Storyboard: Remus & Kiki
Character Design: Remus & Kiki
Colorboard: Turcin Soylu
Backgrounds: Turcin Soylu & Ines Fragueiro
Layout Posing: Angèle Legras
Lead Animation: Pierre Rutz
Animators: Roman Guillanton, Rénalya Mirande-Ney, Kaycee Nwakudu
Clean Up & Shadow References: Remus & Kiki
Animation Clean up: Pudoc
Conform: Leonard Ferrer
2D FX: Louis Quemeneur
Animation Interns: Jean Courtois, Lazarine Biaud
Compositing: Emilie Chouabe

Music / Sound Design / Audio Post: Antfood
Executive Creative Director: Wilson Brown
Executive Producer: Sue Lee
Creative Lead: Josh Heath
Composer: Bennett Eiferman
Composer: Dalton Harts
Composer/Audio Engineer: Linton Smith II
Producer: Charlie Blasberg
Production Coordinator: Katie Hansen