Three Cliché Advices (that no one asked for) | Atlántico Studio

This piece has been a labor of love, a self-initiated project by Atlántico Studio slowly taking shape over the past few years, sketched out in the small pockets of time between the studio’s regular work and commitments.

Conceptually, it’s full of irony, of course. Atlántico Studio wanted to humorously expose a certain prevailing philosophy today that there’s a shortcut to success or a foolproof guide to reaching some unknown summit. “This is something we see in our industry today with certain uses of AI and other tools that allow us to obtain results of dubious quality or originality in just minutes. It’s a way of reaffirming our aesthetic and conceptual pursuit of the values we’ve always upheld when carrying out our personal and commercial projects.”

In terms of Design & Animation, they tried to combine some of their work both in 2d and 3d. They envisioned the piece as a kind of journey always moving forward, but without quite knowing what you’ll encounter next. In a way, the three pieces of advice function as a structure that unfolds through unexpected transitions, acting as passageways between these graphic worlds.

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Credits:

Design: Juan Pablo Christmann, Santiago Lesende
Animation: Juan Pablo Christmann, Santiago Lesende, Sebastian Gutnisky
Music & Sound FX: Calesita Music

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