‘Self Drive’ is the latest installment in Tomorrow Bureau’s TB-LAB series, where they explore emerging themes through speculative projects. This series, encompassing exhibitions and product design, focuses on crafting abstract narratives. TB-LAB invites exploration into unexpected visual territories, and ‘Self Drive’ delves into the near future of autonomous driving.
Centered around a hero car designed by Andries Van Overbeeke, the film unfolds across three chapters, each exploring different environments and showcasing the car’s unique form, augmented vision, and self-driving capabilities. Co-Founder Jack Featherstone emphasizes the challenge of creating a story about autonomous vehicles that felt both familiar and novel. Van Overbeeke’s car design, classic yet futuristic, perfectly embodies this balance.
The conversation surrounding autonomous vehicles and AI has been a prominent theme at CES 2025, with NVIDIA’s CEO Jensen Huang providing insights into the shaping of this new reality. Tomorrow Bureau’s film offers a timely exploration of the potential of this evolving technology, inviting viewers to experience the possibilities of the new everyday.
Creative Direction, Design and Animation: Tomorrow Bureau Car Design: Andries Van Overbeeke Sound Design: Solter Sound
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The conversation surrounding autonomous vehicles and AI has been a prominent theme at CES 2025, with NVIDIA’s CEO Jensen Huang providing insights into the shaping of this new reality. Tomorrow Bureau’s film offers a timely exploration of the potential of this evolving technology, inviting viewers to experience the possibilities of the new everyday.
Creative Direction, Design and Animation: Tomorrow Bureau
Car Design: Andries Van Overbeeke
Sound Design: Solter Sound