Motionographer® Topstep ‘Winter Olympics Campaign’

Developed and executed at Scholar, this is a fully integrated creative campaign from the ground up. They crafted the core concepts, visual language, and final films end-to-end. Blending live action, CG, and design-driven storytelling, translating Topstep’s platform and philosophy into cinematic worlds of mountains, monoliths, and cityscapes. Pairing abstract market metaphors with real human performance. From early concept exploration through final execution, every element was designed to work together. A cohesive system built to help Topstep stand apart and its traders climb higher.

Starting from the ground up Scholar built this campaign from pitching top level concepts, writing scripts, all the way to final render. With their finger on the pulse throughout the entire process they were able to craft two films that complimented each other while having their own unique introduction to the future of the Topstep brand.

Credits:

Production Company / Design & Animation : Scholar
Directors: Chris Finn and Will Johnson
Associate Creative Director: Madison Ellis
Managing Director / E.P.: Kirsten Noll
Executive Producer: Kate Aspell
Head of Production: Nicole Smarsh
Line Producer: Richard Kaylor
DP: Josh Saideman
Production Designer: Arielle Ness-Cohn
CG Supervisor: Brice Linane
Sr Producer: Seth Gantman, Mary Mondrus
Designers: Ana Chang, Irma Hasanic, Macaulay Johnson, Jee Kim, Vin Kim, Danna Macias, Michael Tavarez, Tiago Andrade, Dennis Tiege, Javier Tommasi
Previz: Buse Simon
3D Generalists: Kirt Critoph, June Kim, Kevin Kolodinsky, Kwan Au, Carlos Taborda, Garret Walter
Lighters: Juan Salazar, Mirelle Underwood,
Dynamics/FX: Tim Hayward, Ewan Davidson, Paul Esteves, Andy Sheng
Compositors: Kevin Njoo, Michael Loney
Flame Artist: Matt Lavoy, Rachel Moon, Jameson DeSantis
Media Manager: Adrianna McKinley