For HBO Originals’ U.S. Against the World, Good Secrets builds a handcrafted visual language for the U.S. Men’s National Team: scratched film, collage, and graffiti, seventy percent hip hop, thirty percent punk rock. The U.S. Men’s National Team is scrappy, rebellious, ambitious, and gritty. We needed their presence punctuated by a visual language that could keep up. So we leaned into the physicality of art: scratched film, collage, and graffiti that together create a handcrafted artifact of the team’s journey. Seventy percent hip hop, thirty percent punk rock. While the title sequence is our pièce de résistance, we threaded that same ethos throughout the entire graphics package via callouts, custom maps, game clocks, scorecards, archival footage treatments, and more. Every spray paint splatter helps tell their story.
This project was a year-long marathon of top-tier collaboration with series creators Rand Getlin and Janina Pelayo at Park Stories, and Creative Director Lucas Harger of Outpost. Every element was fueled by our relentless commitment to the craft and a “tremendous amount of give-a-fuck.”
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For HBO Originals’ U.S. Against the World, Good Secrets builds a handcrafted visual language for the U.S. Men’s National Team: scratched film, collage, and graffiti, seventy percent hip hop, thirty percent punk rock.
The U.S. Men’s National Team is scrappy, rebellious, ambitious, and gritty. We needed their presence punctuated by a visual language that could keep up. So we leaned into the physicality of art: scratched film, collage, and graffiti that together create a handcrafted artifact of the team’s journey. Seventy percent hip hop, thirty percent punk rock.
While the title sequence is our pièce de résistance, we threaded that same ethos throughout the entire graphics package via callouts, custom maps, game clocks, scorecards, archival footage treatments, and more. Every spray paint splatter helps tell their story.
This project was a year-long marathon of top-tier collaboration with series creators Rand Getlin and Janina Pelayo at Park Stories, and Creative Director Lucas Harger of Outpost. Every element was fueled by our relentless commitment to the craft and a “tremendous amount of give-a-fuck.”
Credits:
Client: HBO Originals
Series Creators: Rand Getlin & Janina Pelayo, Park Stories
Creative Director: Lucas Harger, Outpost
Studio: Good Secrets
Creative Direction: Casey Latiolais & Preston Gibson
Producer: Ryan Shoe
Animation & Design: Mike Russo & Preston Gibson