Uber “Go Get” | Scholar

When Uber came to Scholar with the idea of creating a mixed media spot to open up their company keynote in NYC, they immediately felt like it had their company written all over it.

From live action to 3D animation, cel to typography, they had the opportunity to showcase what Uber is all about with the full range of their team in one single, delicious, project.

With a limited timeline and a small team, Scholar had to make the most out of every single day and resource. This meant finding creativity not only in the final product but also in all facets of production. From in-house shoots and sourced material to efficient collaboration with Uber and all hands on deck in animation, this one had it all.

_______________________________________________________________________________

Credits: 

Creative Directors: Will Campbell & Cristina Barna
Art Director: Zach Herdman
Senior Executive Producer: Antonio Hardy
Senior Producer: Andrew Rindlaub
Producer: Spencer Moritz
Designers: Sam Bachman, Ana Chang, Irma Hasanic, Kirt Critoph, Zach Herdman, Kenny Kerut, Vin Kim, Jina Kwon, Jee Kim, Dylan Blau, Trish Janovic, Danny Munoz, Grace Poole
2D Animators: Sam Bachman, Ana Chang, Zach Herdman, Kirt Critoph, Trish Janovic, Kenny Kerut, Jee Kim, Danny Munoz
Cel Animators: Ana Chang, Jee Kim
3D Generalists: Kirt Critoph, Dylan Blau
Compositor: Matt Lavoy
Editor: Dominic Strazulo
Assistant Editor: Adrianna McKinley
Telecine: Roving Pictures
Colorist: Matthew Schwab
Mix & Sound Design: Sonic Union
Mix & Sound Designer: Ownen Shearer
Music: Musicbed
Artist & Track Name: Cain Culto, KA-POW
@helloscholar on Instagram