In a bold collaboration between PrestaShop and Vendredi Society, a high-stakes challenge took shape: rebranding Europe’s leading e-commerce platform without disrupting its massive ecosystem. With millions of assets in motion and tight deadlines looming, the question was clear: Can a global identity shift at warp speed, or will it buckle under the pressure?The result was a seamless transformation. Through meticulous planning and relentless execution, every touchpoint—from digital interfaces to printed materials—was unified into a cohesive, future-ready brand. No downtime. No missteps. Just a perfectly synchronized evolution for thousands of users worldwide.Now, the reinvention stands as proof of what’s possible when scale meets agility.
Created by Vendredi Society Translator & Quality Controller: Alexandra Perles Creative Director: Eva Dussourd Head of Design: Raffael Velluti Motion Designers: Alexandre Avram,Benoit Texier, François Cauderlier,Romain Huneau Project Manager: Bertrand Meunier Sound Designer: Lioc Bénart Art Director: Romain Paneix UI Designer: Alexandra Pieterman Designer: Clémence Roux Scriptwriter: Lorène Cadeau Brand Strategy Consultant: Simón Allain
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In a bold collaboration between PrestaShop and Vendredi Society, a high-stakes challenge took shape: rebranding Europe’s leading e-commerce platform without disrupting its massive ecosystem. With millions of assets in motion and tight deadlines looming, the question was clear: Can a global identity shift at warp speed, or will it buckle under the pressure?
The result was a seamless transformation. Through meticulous planning and relentless execution, every touchpoint—from digital interfaces to printed materials—was unified into a cohesive, future-ready brand. No downtime. No missteps. Just a perfectly synchronized evolution for thousands of users worldwide.
Now, the reinvention stands as proof of what’s possible when scale meets agility.
Created by Vendredi Society
Translator & Quality Controller: Alexandra Perles
Creative Director: Eva Dussourd
Head of Design: Raffael Velluti
Motion Designers: Alexandre Avram,Benoit Texier, François Cauderlier,Romain Huneau
Project Manager: Bertrand Meunier
Sound Designer: Lioc Bénart
Art Director: Romain Paneix
UI Designer: Alexandra Pieterman
Designer: Clémence Roux
Scriptwriter: Lorène Cadeau
Brand Strategy Consultant: Simón Allain