Vidya Sharma & Rajesh Thomas | Amazon Karigar, Handcrafted with love.

RocketscienceLab

From the creator:

True to its essence, Amazon Karigar, Handcrafted with love, this film literally has been handcrafted with love. The idea was to create elaborate miniatures, handcrafted with various handicrafts from India that come together to form mesmerising worlds that carries a nostalgia of the place of origin of the craft. Immense detailing in the miniatures has been carried out for a real life experience upclose which then reveals into a surreal magical world of handicrafts being crafted by exceptionally skilled artisans. The film is an ode to the artisans who create these magical art pieces and the idea of the visual experience also derived from the crafts itself. From ornate woodworking to brass and royal blue pottery, the film is a poetic, colorful journey into the world of Karigars or Indian craftsmen. The film mixes the real with the magical as it travels through the endless handcrafts created in India. The film took 6 months of planning and close to a month of prep and shot over 3 days.

A film to cherish for Amazon Karigar, handcrafted with love.

Duo Directors : Vidya Sharma & Rajesh Thomas for Lucifer Circus
Executive Producer: Gaurav Chanana
Client: Amazon Sellers India
Varun Bhardwaj, Anjori Arora, Siddharth Samant
Agency: Ogilvy
CCOs India: Harshad Rajadhyaksha, Kainaz Karmakar, Sukesh Nayak
Chief Creative Officer, Ogilvy South: Mahesh Gharat, Kiran Antony
Group Creative Director, Bengaluru – Muki Sablania
Creative Team: Harshad Salian, Gururaj Biradar, Prem Thyagarajan
President, Ogilvy South: Ramamoorthi N Iyer
Vice President, Ogilvy South: Kamala Gowri
Account Management: Nikhil Nair
Planning: Anirban Roy, Barsha Chakraborty
Production House: Lucifer Circus
DOP : Ravi Varman
Production Design: Sabu Cyril
Music : Subhajit Mukherjee
Lyrics & Voice: Gulzar Saab
Editor : Shyam Salgaonkar
Costume Stylist : Riyazali R Merchantt
Costume Assistant: Sakshi Goel
Make Up: JD
First Ad : Hiren Nasta
DA : Arush Tagotra
Line Producer : Indu Razdan
Production Controller : Amith Kumar
Sound : Chester Misquitta
Casting Director: Taran Bajaj
Concept Boards: Chandra Sekhar Poudyal
Animatics: Arun Udmale
Post Producer: Anarbasan
Colourist: Christian Leiva
Online: Vinay Amin
Vfx:Thunder Studios
Producer's Assistant: Ronnie Anand
Assistant Producer: Mala Roy