weareseventeen | Viasat Kino Channel Identity – Reframing the Beauty of Cinema
After nearly two decades of creative partnership, Viasat entrusted London-based agency weareseventeen with the ambitious task of reimagining and rebranding its entire suite of film channels.At the core of the new cinematic idents lies Framed Focus—a visual metaphor that reflects the channels’ mission to help audiences effortlessly discover meaningful, high-quality entertainment. The concept draws on the poetry of spontaneous composition, where people, landscapes, architecture, and interiors momentarily align to create visual windows of connection, clarity, and emotion.weareseventeen’s treatment is subtle yet striking: a contemplative visual language that captures the magic of unexpected focus. The result is a cohesive brand system that feels both editorial and cinematic—inviting viewers to experience film through a lens of serendipity and sophistication.
Creative Director: Gary Roberts Associate Creative Director: Longbin Li Executive Producer: Jade Annaw Production Director: Christine Nguyen Design Director: Longbin Li Design: Longbin Li, Patrick Hayes, Harry Vincent, Katrina Peel, David Davies Artworking: Paul Martin Motion: David Davies, Gosia Page, Jens Bombey
– Idents
Creative Director: Edin Agovik Executive Producer: Jade Annaw Production Director: Christine Nguyen Concept & Creative: Mario Ruggiero Art Direction: Chris Cousins, Mario Ruggiero, Gabor Ekes, Serhat Goktas, Edin Agovik
Motion Design: Mario Ruggiero, Gabor Ekes, Serhat Goktas, Chris Cousins, Ion Oprea, Will Baldock, Daniel Medina
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After nearly two decades of creative partnership, Viasat entrusted London-based agency weareseventeen with the ambitious task of reimagining and rebranding its entire suite of film channels.
At the core of the new cinematic idents lies Framed Focus—a visual metaphor that reflects the channels’ mission to help audiences effortlessly discover meaningful, high-quality entertainment. The concept draws on the poetry of spontaneous composition, where people, landscapes, architecture, and interiors momentarily align to create visual windows of connection, clarity, and emotion.
weareseventeen’s treatment is subtle yet striking: a contemplative visual language that captures the magic of unexpected focus. The result is a cohesive brand system that feels both editorial and cinematic—inviting viewers to experience film through a lens of serendipity and sophistication.
Brand Strategy
Executive Producer: Jade Annaw
Strategist: Craig Wood
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Branding & OSP
Creative Director: Gary Roberts
Associate Creative Director: Longbin Li
Executive Producer: Jade Annaw
Production Director: Christine Nguyen
Design Director: Longbin Li
Design: Longbin Li, Patrick Hayes, Harry Vincent, Katrina Peel, David Davies
Artworking: Paul Martin
Motion: David Davies, Gosia Page, Jens Bombey
–
Idents
Creative Director: Edin Agovik
Executive Producer: Jade Annaw
Production Director: Christine Nguyen
Concept & Creative: Mario Ruggiero
Art Direction: Chris Cousins, Mario Ruggiero, Gabor Ekes, Serhat Goktas, Edin Agovik
Motion Design: Mario Ruggiero, Gabor Ekes, Serhat Goktas, Chris Cousins, Ion Oprea, Will Baldock, Daniel Medina
Audio: Box of Toys