Motionographer® What Is Dyslexia?

Art&Graft brings a vivid, painterly world to What Is Dyslexia?, a short film directed by Kyra Bartley for Made By Dyslexia. Created with Clemenger BBDO and FINCH, it sets out to change what children and parents encounter when they search for dyslexia online.

The story follows Lola as she looks for answers and finds descriptions that make her future feel smaller. An unexpected guide opens a different path, taking her through encounters with invention, sport and storytelling that reveal a world of possibilities.

Art&Graft combines expressive brushwork and varied frame rates with 3D character animation. Hand-drawn marks move through the rendered world, giving the characters and environments a tactile, restless energy that carries Lola’s changing perspective.

Hope Day voices Lola alongside Jeremy Irons, Liv Tyler, Jaalen Best and Lee Perry. The film features music by Lorne Balfe, sound design by MassiveMusic and the original song “Colours” by Ted Griggs.

Credits

Design & animation: Art&Graft
Executive Creative Director: Mike Moloney
Head of Production: Tom Bromwich
Creative Director: Stephen Middleton
Creative Lead: Freddie Griffiths
3D Lead: Felix Weyss
Lead Producer: Mike Tsenti
3D Artists: Marina Nakagawa; PJ Joshi; HsiJen Liu
3D Layout / Character Animator: Neil Ingle-Lai
3D Character Animator: Roly Edwards
Character Designer: Hsin Lin
Compositor: Max Callaby
2D Designer: Ezgi Pancar
3D Layout: Joshua Booth
3D Rigger: Ahmed Shalaby
3D Modellers: Eder Carfagnini; Diana Acien
Executive Producers: Kate Griggs; Lainey Musselman; Rob Galluzzo
Written by: Clemenger BBDO
Production: FINCH
Director: Kyra Bartley
FINCH Executive Producer: Rob Galluzzo
FINCH Producer: Corey Esse
FINCH Creative Developers: Kate Hankin; Genevieve Maignot
Made By Dyslexia: Chris Casdagli; Shirley Short; Alice Harper; Henni Grainger
Music: Lorne Balfe
Sound Design: MassiveMusic
Original song “Colours”: Ted Griggs