Wild – Dan Symons | Shopify – Premium Fashion Trends

At Wild, we’re passionate about experimenting with the possibilities of animation, and our recent collaboration with Shopify allowed us to explore new depths—literally and figuratively—within the medium of collage. Directed by Dan Symons and co-produced with the talented London-based duo Untitled Studio, this project aimed to elevate collage animation beyond its traditional flat aesthetic by introducing layered depths, realistic shadows, and embossed textures. By combining these tactile techniques with a mixed media approach, we crafted a visual style that feels both fresh and uniquely aligned with Shopify’s identity.

The 30-second teaser features a blend of 3D and 2D character animation, cel animation, and abstract collage, merging these elements to visualise complex concepts like circular economies and omni-channel marketing. The combination of styles added richness to the storytelling while staying playful and accessible. This project was a chance to push collage animation in new directions, creating visuals that are engaging, unconventional, and tailored to Shopify’s message.

 

 


Production Co: Wild
Director: Dan Symons
Designers: Dan Symons and Untitled
Animators: Untitled (Pablo Thomas & Christian Taylor)
Sound Design: Tim Steemson
Storyboard Artist: Tamara Hardy