‘The Creative Euphoria’ is the journey toward the liberation of euphoric and energetic creative flair, trapped in a confining space. A small marble serves as the metaphor for creativity, bouncing and oscillating on the screen, restrained by various geometric shapes that seem determined to hold it back. When it finally breaks free from all tension, the energy it releases explodes hypnotically into a cascade of vibrant colors.
‘The Creative Euphoria’ is a short video in flat Motion Design, that reflects the studio’s style: minimal yet vibrant, with grainy textures and vivid color gradients. It is an ode to the tension and release that accompanies every creative process.
‘The Creative Euphoria’ is the journey toward the liberation of euphoric and energetic creative flair, trapped in a confining space. A small marble serves as the metaphor for creativity, bouncing and oscillating on the screen, restrained by various geometric shapes that seem determined to hold it back. When it finally breaks free from all tension, the energy it releases explodes hypnotically into a cascade of vibrant colors.
Created by WOA Studio*
Art Direction: Chiara Ascorti
Creative Direction: Davide Asker Carioni
Motion Graphic Designers: Nicolò De Vecchi, Simone Campagna, Giulia Digiorgio
Sound Design: Riccardo di Palma
Executive Producer: Giuliana Pajola
Project Manager: Eva Luna