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HunterGatherer + Nike

If children’s book author Eric Carle did lots of acid and picked up some animation skills, maybe he’d create something similar to HunterGatherer’s, “One Time Only,” a series of short films for Nike.

hunt.jpg

I especially dig the sound design and the product sequences at the end of each piece. Really original stuff with a genuine sense of playfulness. I’m so glad Nike didn’t opt for high-end vfx shots of shoes melting together to promote their new Hybrid line. These are much more fun.

Thanks for the tip, Phil

Posted on 18 September 2006 |

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5 responses to “HunterGatherer + Nike”

  1. Comment by THA_DON:

    hmmmm ok, not my style, but there is most def. something here.
    i give it a thumbs up…

    interesting, engaging, and kinda klunky and jerky and boxy in a cool way.
    I would say in this kinda style, this was done right, i have seen a lot of attempts at this “oh look its choppy and i am cool coz i am an artist kinda stuff” but just looks stupid, but this i think has very good merit.

    Now, i dont know if its just that EYEBALLNYC didnt pay you Justin or what the deal is, but I think the POWER spot they just did is really cool. And as a “student” of trends, motion and design, that should have been a featured piece on the right side, but you decided to make it a “quickie” on the left, shame on you.
    I think you buy too much into the hype of the name of who made stuff and the real deal cool stuff sometimes goes by……
    anyway, this is a cool spot, and so id the EYEBALLNYC POWER spot……

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  2. Comment by a77:

    did anyone ask you your opinion on how justin should run his site? if you have so much valuable information why don’t you try being a contributor?

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  3. Comment by mateus_santos:

    This Nike stuff is the best work i’ve seen in a long time. Congrats to all involved.

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  4. Comment by stray:

    haha yeah,

    THA_DON shd either start his own motion graphics blog, or get laid more often.

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  5. Comment by Glenn Riverside:

    Beautiful work. Such strong emotion from the characters despite their blocky composition. This is a 10.

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