Koichiro Tsujikawa for Cornelius

Director Koichiro Tsujikawa has outdone himself with “Fit Song” for Cornelius. It’s a mesmerizing manipulation of everyday objects that has me completely baffled about its making. I’m going to try finding out a little more about the process behind the piece, but for now, check out this article on Heavy Backpack for a nice catalog of Koichiro’s recent work.

Big thanks to Eric Edwards for the tip.

About the author

Justin Cone

/ justincone.com
Together with Carlos El Asmar, Justin co-founded Motionographer, F5 and The Motion Awards. He currently lives in Austin, Texas with is wife, son and fluffball of a dog. Before taking on Motionographer full-time, Justin worked in various capacities at Psyop, NBC-Universal, Apple, Adobe and SCAD.

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  • that is awesome!!!

    one of the freshest videos i have seen in a long time, makes you grin!

    :-) great 3d work, i love the boxes/packaging exploding out.

  • Amazing.
    And Cornelius back!

  • Leigh

    Is there a good quality quicktime of this video anywhere?

  • brilliant, perfect for Cornelius. Well done! I can imagine 1000 advertising execs salivating right now. Let’s hope when a commercial in the same style inevitably comes out, it’s done by the same director and isn’t a rip-off by someone else.

  • This is flat-out brilliant. Great music video.

  • carlos

    I can see this becoming an apple ad sometime in the future.

    Any word on how the #$%@ this was done? Making of please?

  • D

    Didn’t he just shoot the house and have a 3d artist do a bunch of 3d objects?

  • I really liked it. Even if the quality is low, it looks very well integrated, the camera track has very good accuaracy, and I liked a lot the materials.