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Give the VW Phaeton a Hand Posted by Justin Cone This is one of those great examples of a client essentially underwriting a short film in exchange for an end-tag and a product shot. As an ad, it’s probably not that effective. And that’s one of my favorite things about it. Credits Agency: Grabarz & Partner Werbeagentur, Hamburg, Germany Creative Directors: Ralf Heuel, Ralf Nolting Art Director: Christoph Stricker Copywriter: Paul von Muehlendahl Production Company: Deli pictures postproduction Director: Michael Reissinger Flame artist: Melissa Panek Music: Beatsucht, Florian Lakenmacher, David Paulicke Thanks to Giles Barlett for the tip! Posted on 31 January 2007 \| Tags: miniatures r3awak3n I love it, one of most interesting/different and cooler add i have seen in MG as of late. Thanks for posting it justin. To note that the VW Phaeton is an excellent car as well! http://knife-party.net Simon Robson ‘Gripping’ stuff. ‘Held’ my attention throughout. Obviously the crew ‘knuckled’ down to some hard work. Hope fully will be nominated for a ‘Palm’ D’Or at Cannes. Everyone involved deserves a well deserved ‘slap’ on the back! (I could go on…) biggie nice “hand”job. http://www.neublack.com Alex Nice post. That was a lot of fun to watch. I disagree and think that an ad like this is effective. It may not have a specific message about the product but it is effective as a branding piece. If you air a bunch of these kind of ads people start having a positive attitude toward VW as a company. http://www.gillusion.com Rawly I hope this is the direction all commercials are going. If they are I’m going to start sitting through them when watching tv and go for popcorn during the show. Deocliciano Oksipin Great. Very inventive. Taylor That was beautiful. nana3115 one of the best creative new and different spots I’ve seen in a while! i even clapped in the end! :) Dan I agree with Alex on this one, it works well at conveying the ‘brand’ VW as a friendly and approachable company. That being said, the spot itself it wonderful and one of the better things I’ve seen recently. rodrigo This spot was only a matter of time. Shadow Puppes were ripe for the taking and they did an outstanding job. Linda That was lovely. I want to know why they can’t make good clean commercials like that today. I am sure they would sell more products with clean commercials than they would with they filth that they have on television today. Families need to see art, good music, and talent and imagination like this. Bravo. http://asdf AJ Once you’ve seen it 50+ times you’ll think it’s just another stupid ad, which it is.