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A Horse’s Ass Can Ruin Everything

luft.jpg

Felipe Vellasco and Pedro Gravena created this whimsical stop-motion piece for Brazilian logistics company Luft to explain how one design decision can create a design rut that lasts for thousands of years. It’s a good example of how a visual device—in this case, a transforming 3D object—can actually relate to the content.

Posted on 14 May 2007 by justin
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3 Comments »

Comment by KGB
2007-05-14 10:39:05

Hah! Thats a great spot. Thanx.

 
Comment by nana3115
2007-05-14 18:05:31

thats great!

 
Comment by oyvindronning
2007-05-15 06:41:00

I Love it! Funny as ‘ell.

 

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