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MassMarket: PPL “Paperless” By Justin Cone The writing in this beautiful new spot for PPL is about as dry as it gets, and as such, it serves as the perfect foil for MassMarket’s stunning visuals. MassMarket actually shares the credits for this project (along with some office space) with Psyop, who’s kind of their older sister/parent company. Directors Marco Spier and Chris Staves have infused a pretty straightforward (read: unimaginative) script with a sense of wonderment and magic. I also really appreciate the simple but elegant website animations. They unobtrusively echo the 3D space created by the foliage that bookends the spot. Via glossy Posted on 22 July 2007 \| Tags: miniatures This entry was posted on Sunday, July 22nd, 2007 at 6:32 pm. You can follow any responses to this entry through the RSS 2.0 feed. VN:F [1.4.8_745] Rating: 0.0/5 (0 votes cast) 2 responses to “MassMarket: PPL “Paperless”” Comment by Babe: Monday, July 23rd 2007 at 7:25 pm \| Nice.. super clean vfx. VN:F [1.4.8_745] Rating: 0.0/5 (0 votes cast) Log in to Reply Comment by Joe Clay: Friday, July 27th 2007 at 7:10 am \| Wow. VN:F [1.4.8_745] Rating: 0.0/5 (0 votes cast) Log in to Reply Leave a Reply Click here to cancel reply. You must be logged in to post a comment.