The writing in this beautiful new spot for PPL is about as dry as it gets, and as such, it serves as the perfect foil for MassMarket’s stunning visuals.
![ppl2.jpg](http://motionograph.wpengine.com/wp-content/uploads/2007/07/ppl2.jpg)
MassMarket actually shares the credits for this project (along with some office space) with Psyop, who’s kind of their older sister/parent company. Directors Marco Spier and Chris Staves have infused a pretty straightforward (read: unimaginative) script with a sense of wonderment and magic. I also really appreciate the simple but elegant website animations. They unobtrusively echo the 3D space created by the foliage that bookends the spot.
Via glossy