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Umeric’s Feilfri

umeric.jpg

Design shop Umeric created this beautiful spot depicting the birth of the Royal Elastic brand shoe, Feilfri. Maybe the coolest innards you will ever see. Led by director Ash Bolland and designer/art director Von Dekker with a touch of Kim Dulaney magic on the storyboards.

Posted on 21 September 2007 |

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  • http://www.aras-studio.nl aras.

    weird spot. love it.

  • http://franco.ilustrando.net franco_bf

    what?????

  • http://www.coroflot.com/public/individual_details.asp?individual_id=143693&sort_by=1& ochyming

    Just Awesome.

    I can model that shoe, but the rest I cannot!

  • sc

    it’s really not that weird to me, just brilliant. It’s a stylized graphic analogy to cell biology and formation. gorgeously animated uberstrong concept.

  • corporate_design_will_always_suck

    Im not really a big fan of 3d but umeric ahs that wikkid microbiological style, that they did for mtv too at some point..