Psyop for Orangina
Psyop’s Todd Mueller and Kylie Matulick (who brought us Coke “Happiness Factory”) directed an oddly steamy spot for the bubbly French beverage Orangina. It’s only airing in France, probably for fear that it would spark a rash of bestiality-themed orgies elsewhere, which is a damned shame, because it’s a curiously infectious spot.
In case it’s not blazingly obvious, Todd and Kylie have an incredible knack for narrative. This spot, like “Happiness Factory,” is an abbreviated short film full of clever details and wonderfully imagined characters that pull you in. There’s a real passion for storytelling in their work that almost makes you forget you’re watching an ad.
The animation, handled beautifully by The Mill in London, makes everything click. Not an easy feat, considering all the nods to different dance styles and famous Hollywood moments. Props also go to agency FFL in Paris for having the… er… courage to sell this idea.
Full credits here.
NOTE: The video links above now point to a longer, naughtier version.