CareerBuilder Help Yourself Campaign

I’m posting these two CareerBuilder spots for the hilarious copywriting from Wieden+Kennedy and for the spot-on direction from Mike Mills (The Directors Bureau), but A52 did a great job on the vfx, mainly by making sure you never think about them. Classic Superbowl comedy advertising.
Watch “Self-Help Yourself”
Watch “Help You Help You”


































Thursday, February 7th 2008 at 7:21 pm |
The 2nd one made feel guilty.
I guess this is really Effective.
Thursday, February 7th 2008 at 8:11 pm |
Mike isn’t at TDB anymore. please change, get it straight and delete this harsh comment.
Thursday, February 7th 2008 at 8:13 pm |
I guess they produced it. you got it. please advise me on how to read credits. thanks