CareerBuilder Help Yourself Campaign


I’m posting these two CareerBuilder spots for the hilarious copywriting from Wieden+Kennedy and for the spot-on direction from Mike Mills (The Directors Bureau), but A52 did a great job on the vfx, mainly by making sure you never think about them. Classic Superbowl comedy advertising.

Watch “Self-Help Yourself”
Watch “Help You Help You”

Full credits

About the author

Justin Cone

Together with Carlos El Asmar, Justin co-founded Motionographer, F5 and The Motion Awards. He currently lives in Austin, Texas with is wife, son and fluffball of a dog. Before taking on Motionographer full-time, Justin worked in various capacities at Psyop, NBC-Universal, Apple, Adobe and SCAD.



The 2nd one made feel guilty.
I guess this is really Effective.


Mike isn’t at TDB anymore. please change, get it straight and delete this harsh comment.


I guess they produced it. you got it. please advise me on how to read credits. thanks

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