CareerBuilder Help Yourself Campaign

mills.jpg

I’m posting these two CareerBuilder spots for the hilarious copywriting from Wieden+Kennedy and for the spot-on direction from Mike Mills (The Directors Bureau), but A52 did a great job on the vfx, mainly by making sure you never think about them. Classic Superbowl comedy advertising.

Watch “Self-Help Yourself”
Watch “Help You Help You”

Full credits

About the author

Justin Cone

/ justincone.com
Together with Carlos El Asmar, Justin co-founded Motionographer, F5 and The Motion Awards. He currently lives in Austin, Texas with is wife, son and fluffball of a dog. Before taking on Motionographer full-time, Justin worked in various capacities at Psyop, NBC-Universal, Apple, Adobe and SCAD.

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3 Comments

ochyming

The 2nd one made feel guilty.
I guess this is really Effective.

viewerslikeu

Mike isn’t at TDB anymore. please change, get it straight and delete this harsh comment.

viewerslikeu

I guess they produced it. you got it. please advise me on how to read credits. thanks

Comments are closed.