E4 Music IDs Directed by Andy Martin | Motionographer | Motion graphics, design, animation, filmmaking and visual effects

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E4 Music IDs Directed by Andy Martin Get the latest Flash Player to see this player. This I promise: If you watch all 30 of the titles and IDs that Andy Martin designed and directed for E4 Music your mind will be at least partially as warped as his. Using a mish-mash of animation and live-action, Andy presents seeminlgy endless permutations of puppet-like animal/humans that “sing” the cheerful blips and bloops comprising each spot’s soundtrack. Just when you think Andy has exhausted all his options, he throws something new in the mix. A character submerged in a fishbowl. Flying toast. And last by not least, a parakeet-eating donkey man. As a campaign of four or five idents, this series would be entertaining. As a campaign of 30, it’s absolutely epic. But not Gilgamesh epic. More like Gumby-on-a-12-hour-acid-trip epic. Andy did a great job with the music, too. According to this write-up from Creative Review, he used (among other things) a Kaoss Pad to whip up some sonic morsels. I’d love to get my hands on one of those. Credits Production Company: Mr & Mrs Smith Director: Andy Martin Producer: Ali Taylor Creative Director: Lisa Lloyd Animators: Lee Cooper, Ned Miles, Andy De Vries Visit Andy’s site for a QuickTime version Big ups to Jim Geduldick for the tip! Posted on 8 March 2008 by justin This entry was posted on Saturday, March 8th, 2008 at 10:56 pm. You can follow any responses to this entry through the RSS 2.0 feed. (No Ratings Yet) RSS feed 3 Comments » Comment by Big City 2008-03-09 05:11:31 Yeah, that was entirely awesome. But as much fun as that was to watch, I bet it was even more fun to make. Log in to Reply Comment by dhanai 2008-03-10 11:35:29 Fa sho do frodo. That was neat Log in to Reply Comment by martz 2008-03-12 00:41:49 beast Log in to Reply Click here to cancel "reply". You must be logged in to post a comment.