Convert & Jon Klassen: RBC Blue Water Project | Motionographer | Motion graphics, design, animation, filmmaking and visual effects

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Convert & Jon Klassen: RBC Blue Water Project This gentle spot for RBC’s Blue Water Project directed by The Ebeling’s Group’s Convert charms me with its earthy palette and restrained animation style. Each comp is well planned but not overly wrought, walking the line between minimalism and an easy-going gestural style for a blend that’s calm and approachable. Big props to Jon Klassen, whose illustration style defined the aesthetic for the spot. He’s a perfect match for the message at hand. If you’re new to Klassen’s work, make sure to watch “An Eye for Annai” after you’ve checked out his illustration portfolio. Director: Convert Spot Length: :40 Spot Title: The RBC Blue Water Project – “This Much” Agency BBDO TORONTO Producer \| Megan Flett Creative Director \| Linda Carte Copywriter \| Rachel Abrams Convert/The Ebeling Group (Production Co.) Rich Scurry \| Creative Director Mick Ebeling \| Executive Producer Amy Fahl \| Producer Animation Karolina Sobecka, Joshua Harvey and Rich Scurry Design Jon Klassen and Rich Scurry Illustration Jon Klassen Posted on 4 September 2008 by justin Tags: 2d, convert, environment, jon klassen, psa, teg This entry was posted on Thursday, September 4th, 2008 at 9:24 am. You can follow any responses to this entry through the RSS 2.0 feed. (49 votes: 4.51 out of 5) RSS feed 7 Comments » Comment by oeuf 2008-09-04 10:41:25 Wow, so beautiful in so many ways. Jon Klassen is a favorite of mine, and the animators went above and beyond bringing his stuff to life. Kudos! Log in to Reply Comment by triangles 2008-09-04 10:57:28 I absolutely love this. the vo seems a bit low, or the music a bit high though. reminds me of eric carle’s illustrations. Log in to Reply Comment by blazer 2008-09-04 11:28:04 Super nice and classic. I love that almost 60’s cartoon modern style. So refreshing to see something a bit simple and not over the top. Log in to Reply Comment by Bryce 2008-09-04 11:56:47 Im in love with This Piece. Fantastic Work. Hate the end tag. But we have all been there with the client that is to married to their brand colors. Great work Guys. IN love. Bryce Log in to Reply Comment by monovich 2008-09-04 13:05:50 yeah its all poetry, beauty, and then… ENDTAG!!! Wonderful spot, but its time for a director’s cut at the end. Log in to Reply Comment by Dulaney 2008-09-04 15:02:17 Really great illustration, animation and attention to detail. I really like it. Log in to Reply Comment by blazer 2008-09-05 00:50:31 yeah the endtag blows…. must be part of the larger RBC campaign. seen here Log in to Reply Click here to cancel "reply". You must be logged in to post a comment.