Fit Is Still Go

A few days ago I posted a new Honda Fit spot created by Digital Domain and directed by Eric Barba and Brad Parker, and just discovered that we can be treated to two more spots! So here you have it:

Both carry the satisfyingly quirky attitude of the campaign rather successfully through their design choices and cutesy characterizations. I’m especially in favor of Defense Mechanism. This spot does a great job in turning cars into characters which can be a very difficult task to achieve. The choice to turn the Fit into a blow fish is a rather brilliant move in keeping the Fit a cutesy, pixar-esque character is something that I loved.

Defense Mechanism
Bats


Advertising Agency: RPA
Executive Creative Director: David Smith
Creative Director: Joe Baratelli,
Pat Mendelson
ACD/Art Director: Curt Johnson
ACD/Copywriter: Todd Carey
Agency Executive Producer: Gary Paticoff
Agency Senior Producer: Shelley Eisner
Production Company: Digital Domain
Directors: Eric Barba, Brad Parker
President of Commercials, Exec. Producer: Ed Ulbrich
Executive Producer / Head of Production: Karen Anderson
Creative Director (Digital Domain): David Rosenbaum
VFX/Animation: Digital Domain
VFX Supervisor: Eric Barba,
Brad Parker
CG Supervisor: Richard Morton
VFX Producer: Alex Thiesen
Animator: Marc Perrera
Compositing Supervisor / Flame Artist: Andrew Eksner
CG Lead: Ron Herbst
Editorial Company: Spotwelders
Editor: Michael Heldman
Producer (Editorial): Lisa English
Music: Elias Arts
Composer: Jonathan Elias,
David Wittman
Executive Producer (Music): Ann Haugen
Sound Design: 740 Sound Design
Audio Post Production/Mix: Lime Studios
Mixer: Loren Silber

About the author

Jon Saunders

/ www.jonsaunders.tv
internet surfer/designer extraordinaire

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  • djib

    Cars turned into characters always freaks me out.
    I really can’t bare that, seems so cheap to me.
    Hopefully, it didn’t blink.
    brrrr

  • Wow.. a commercial I actually enjoyed watching… Good work!