Psyop Sprints to the End Zone
NOTE: This project was Originally posted on October 3rd, but was removed at the agency’s request. It has now been officially released.
Psyop’s latest work for Sprint and agency Goodby, Silverstein + Partners is a magical marvel of miniaturization. By faking an extremely shallow depth of field and paying attention to the finest of details, Psyop managed to create a believable football stadium—at the scale of a mobile phone.
The addition of the Goliath-sized human onlookers was a clever and well-executed idea that brings a little human warmth to the spot. Nicely done by all involved!
Title: Red Zone
Client: Sprint
Agency: Goodby, Silverstein & Partners
Product/Division: NFL
Broadcast Producer: Brian Coate
Executive Producer: Josh Reynolds
Co-Chairman/Creative Director: Rich Silverstein
Creative Directors: Ronny Northrop, Christian Haas
Art Director: John O’Hea
Copywriter: Ty Hutchinson
Account Director: Mark Schermers
Account Manager: Michael Ton
Assistant Account Manager: Erica Kim
Production Company: Psyop, Los Angeles
Executive Producer: Neysa Horsburgh
Directors: Todd Mueller & Laurent Ledru, Psyop
Live-Action Producer: Michael Schlenker
Animation Producer: Blythe Dalton
Assistant Animation Producer: Tina Chiang
Technical Director: Andrew Romatz
CG: Sarah Bocket, Kyle Cassidy, Joon Lee, Colin Cromwell, Andrew Romatz, Jan Bitzer
Massive Artist: Joerg Liebold
FX: John Cherniack, A. Michael Dobbs
Roto: Krystal Chinn, Austin Brown
Combustion: Cathy Gouchnour, Migueal Bautista
Editor: Brett Nicoletti
Flame Artist/Conform Engineer: Alex Kolasinski
Additional Flame Artists: Miguel Bautista, Sarah Eim
Title Design/After Effects Artist: Chad Howitt
Pre-viz: Kyle Robinson, Duane Flock, Jason Wesche
Storyboards: Josh Wiesenfeld, Danielle Davenport
Treatment/Pitch Design: Mate Steinforth, Lutz Vogel, Joon Lee and Chris SaundersTelecine Artist: Beau Leon/The Syndicate
Title Design/After Effects Artist: Chad Howitt
Sound Design Company: Stimmung
Executive Producer: Kelly Fuller
Sound Designer: Gus Koven
Assistant Sound Designer: Peter Lauridsen
Audio Mix Facility: Lime Studios
Audio Engineer: Rohan Young
Wednesday, October 1st 2008 at 4:21 pm |
I love this piece – just saw it on the tube the other day.
Nice work!
Wednesday, October 1st 2008 at 4:32 pm |
This caught my attention on tv, but I am really surprised to find it’s Pysop. It kind of lacks imagination that I normally associate with them; doesnt really raise the bar of your average cellphone commercial.
Wednesday, October 1st 2008 at 4:40 pm |
It’s not about raising the bar anymore but about pleasing their stockholders
)
Wednesday, October 1st 2008 at 4:33 pm |
Reminds me of Stylewar’s Kaiser Chief video both in look and the stop-mo construction animation direction. Nice though.
Thursday, October 2nd 2008 at 9:28 am |
that fat guy at the end, man, they must have been struggling with him. i mean i know it’s hard to act with cg elements but come on already!
Wednesday, November 5th 2008 at 2:33 pm |
staring at a fake stadium for 1 second is not acting. He is fine, there is nothing wrong with his “acting”.
psyop did a good job on this one, looks good.
Monday, October 6th 2008 at 8:48 pm |
역시 PSYOP
저 아이디어는 어디서나오는지..^^
Friday, November 7th 2008 at 10:50 pm |
http://www.vkrdesign.com
Friday, November 7th 2008 at 3:27 pm |
Why was it asked to be taken down, as I know that I saw it on television between the first Motionographer post, and now?
Monday, November 17th 2008 at 12:41 am |
The tilt focus, my most favorite of all looks. I love this.