Lifelong Friendship Society: Own Your C | Motionographer | Motion graphics, design, animation, filmmaking and visual effects

Skip to content

Skip to search - Accesskey = s




Motion Design Studio Transistor Studios National Television Imaginary Forces Motion Design Prodco. Paranoid US Smuggler Sherbet Motion Design Individual Justin Harder Saiman Chow Grow Design Work VFX/Post-Production BUF MassMarket Method Studios Sound Design/Composition Karma Groove Hatfarm Mophonics




Early Bird Tickets SOLD OUT Initial Speakers Announced F5 Early Bird Tickets




Want to be on Motionographer? Submit your work now!




Get a daily digest of Motionographer's posts in your inbox. Subscribe now.




Tutorials Adobe After Effects Support Center ayato@web Digital Tutors Eran Stern graymachine Mac Animation Pro maltaannon.com MotionScript Stephen Schleicher Toolfarm Video Copilot Events AGIdeas Cut&Paste F5 FITC Flashforum Lumen Eclipse motion onedotzero Pictoplasma Promax/BDA Semi-Permanent Communities Behance Network CGTalk Creative Cow Forums Creative League CreativeMac AfterEffects FXShare.com Highend3d.com mograph MographWiki Motionographer Forum Postforum vfx.TV xplsv.tv Inspiration Art of the Title Sequence Artsmonitor Beautiful/Decay Computerlove Creative Graphics Art Design Is Kinky Digital Abstracts FAIRspot Forget the Film, Watch the Titles Heavy Backpack idents.tv Kaliber10000 Luminescene Motiongraphics.it (Italian) Muse Netdiver QBN Revolver Lover The Inspiration Room Ventilate




General All Posts




In which field are you primarily working or studying? Motion graphics/motion design Visual effects/post-production Graphic design Interactive design Marketing/advertising None of the above View Results Loading ...




January 5, 2009 Story from North America by Garrett Davis and Kirsten Lepore No Comments January 3, 2009 Morituri Te Salutant: A Dystopian Tale from Niko Stumpo No Comments Call For Entries: Typophile Film Fest 5 No Comments January 2, 2009 Darren Price and Nexus Launch Mighty Nice No Comments January 1, 2009 Israel-based Gravity creates a simple but chilling anti-drunk driving PSA No Comments Gnomon School hosts Blur Studio’s presentation of The Making of Warhammer Online: Age of Reckoning Trailer (hang in there past the first speaker—it gets good) No Comments December 31, 2008 Sebastian Onufszak, ‘In Graphics We Trust’, updates with a huge amount of new stuff. 1 Comment Check out IdN OnAir — A fresh online extension of the awesome IdN Magazine, showcasing a fine selection of animation shorts, commercials, music videos etc No Comments December 30, 2008 Waltz with Bashir; a unique feature length animated vision of a man’s true experience in the Israeli Army during the 1982 Lebanon War. Absolutely worth seeing. 2 Comments December 29, 2008 For you list junkies, Smashing Magazine has put together their favorite 30 movie title sequences (Thanks, Brian!) No Comments Art of the Title is hosting a gritty title sequence for Novaya Zemlya that’s full of 2.5D magic 1 Comment December 26, 2008 Raf Wathion Lights Up 300,000 Candles for Electrabel and Famous. 4 Comments December 23, 2008 Illustration/Motion Portfolio of Tomin Vladimir (aka Myaka) No Comments December 22, 2008 Thiago Maia shares a Christmas wish No Comments Origami In the Pursuit of Perfection (Thanks, Juan Breton!) No Comments



Lifelong Friendship Society: Own Your C The Own Your C project first came to my attention when we posted Buck’s beautiful “C-Tree” short in October of ‘07. Denver-based agency Cactus is the mastermind behind the enigmatic anti-smoking campaign, and since working with Buck, they’ve added other spots to the multi-platform push. The latest in the series are five kooky spots from Lifelong Friendship Society. Keeping with LFS’s lo-fi hipster aesthetics, each spot communicates the concepts of sharing, influencing and connecting, ending with a drive to the Own Your C website. LFS’s playful approach to their work is a great fit for Own Your C’s target audience of adolescents and early 20-somethings, and these mini-narratives create just the right level of “wtf” to catch their attention. Each spot feels like something ejected from the subconscious minds of Sesame Street’s creators. Watch: “Plugging In” “Sun Moon” “Refreshing” “Wireless Theater” “Species” Client: Own Your C Spot Title(s): Plugging In, Sun Moon, Refreshing, Wireless Theater, Species Airdate: November 2008 Agency: Cactus Art Director: Chris Cox Copywriter: Lee Perlman Agency Producer: Danielle Bryan Production/Post (Color Correct/Visual Effects): Lifelong Friendship Society Director/Designer/Composer: Brian Close Designer: Travis Spangler Animator(s): Alex Miller, Mark Phillips, Tim Haldeen Editor: Amilcar Gomes Props/Costume: Pastor Alvarado Music/ Sound Design: Ant Food (Sun Moon) EP: Dan Sormani Producer: Bridgette Spalding Shoot Location: Upstate NY Posted on 2 December 2008 by justin Tags: anti-smoking, cactus, hipster, lfs, psa This entry was posted on Tuesday, December 2nd, 2008 at 2:51 pm. You can follow any responses to this entry through the RSS 2.0 feed. (40 votes: 3.33 out of 5) RSS feed 3 Comments » Comment by ocelot 2008-12-03 06:30:51 was ready to trash it cause you wrote “hipster”, but these are nice. sun moon is quite awesome. Log in to Reply Comment by Simon Robson 2008-12-03 08:05:06 Nice indeed. Fun. Sun moon is my favourite too… Log in to Reply Comment by brianwalsh.nyc 2008-12-03 11:47:59 i like wireless theater. that elephant is hilarious. http://photos-c.ak.fbcdn.net/photos-ak-sf2p/v644/188/5/10602610/n10602610_36949042_5802.jpg Log in to Reply Click here to cancel "reply". You must be logged in to post a comment.