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July 4, 2009 RGB6 for J&B. No Comments July 2, 2009 Good General is back with another impressive lo-fi piece that requires massive pre-planning. All shot with macbook pro cams of the band’s fanbase around the world. Directed by: Masashi Kawamura + Hal Kirkland + Magico Nakamura + Masayoshi Nakamura No Comments Maxim Zhestkov updates. 1 Comment Call for entries: Animarte International Animation Festival No Comments Ever wondered what goes on in those cute little wooden dwellings? Andy McLeod from London-based Rattling Stick gives us a very adorable insight peek! 4 Comments July 1, 2009 Motion Theory crafts some beautiful moments for W+K Amsterdam and Tanqueray in this deceptively simple spot No Comments Makeswell, Megan McGinley’s new site No Comments Marco Mucig’s trailer for the Bicycle Film Festival No Comments Check out the Cannes Lions 2009 Winners. Philips Carousel takes the Grand Prix. 1 Comment June 30, 2009 Digital Kitchen gets creative with these 2 new MGD Spots. “One and the Same” and “Fresh.” Have a look below at some very interesting behind the scenes shots: Blocking move :: PoolTake :: TapFromOnSet :: CG ICE Breakdown 2 Comments etapes interview with Aaron Koblin: a Data Visualization Artist No Comments More tactile music visualization goodness in this lovely student piece for HP by Matt Robinson and Tom Wrigglesworth from the Kingston University in the UK. 2 Comments The Wagglemax Zombocalypse Survival Kit 2 Comments Fun transitions in this reel for interactive studio Code. Illustrations by Andrew Rae, music by Radium Audio Ltd. No Comments Call for entries: Tweak No Comments Call for entries: Toronto Urban Film Festival No Comments June 29, 2009 Trailer of the gorgeous new short by Malcolm Sutherland. Checkout the quirky characters which include this Aztec/Mayan-looking giant robot! No Comments Playful yet powerful showreel by 3d generalist Per Bergsten. 1 Comment June 27, 2009 Quirky “Peacocks” for HP. 2 Comments Filip Engstrom and The Mill LA create striking visuals to tell the story of a hopeless caterpillar in this spot. 4 Comments



Lifelong Friendship Society: Own Your C By Justin Cone The Own Your C project first came to my attention when we posted Buck’s beautiful “C-Tree” short in October of ‘07. Denver-based agency Cactus is the mastermind behind the enigmatic anti-smoking campaign, and since working with Buck, they’ve added other spots to the multi-platform push. The latest in the series are five kooky spots from Lifelong Friendship Society. Keeping with LFS’s lo-fi hipster aesthetics, each spot communicates the concepts of sharing, influencing and connecting, ending with a drive to the Own Your C website. LFS’s playful approach to their work is a great fit for Own Your C’s target audience of adolescents and early 20-somethings, and these mini-narratives create just the right level of “wtf” to catch their attention. Each spot feels like something ejected from the subconscious minds of Sesame Street’s creators. Watch: “Plugging In” “Sun Moon” “Refreshing” “Wireless Theater” “Species” Client: Own Your C Spot Title(s): Plugging In, Sun Moon, Refreshing, Wireless Theater, Species Airdate: November 2008 Agency: Cactus Art Director: Chris Cox Copywriter: Lee Perlman Agency Producer: Danielle Bryan Production/Post (Color Correct/Visual Effects): Lifelong Friendship Society Director/Designer/Composer: Brian Close Designer: Travis Spangler Animator(s): Alex Miller, Mark Phillips, Tim Haldeen Editor: Amilcar Gomes Props/Costume: Pastor Alvarado Music/ Sound Design: Ant Food (Sun Moon) EP: Dan Sormani Producer: Bridgette Spalding Shoot Location: Upstate NY Posted on 2 December 2008 \| Tags: anti-smoking, cactus, hipster, lfs, psa This entry was posted on Tuesday, December 2nd, 2008 at 2:51 pm. You can follow any responses to this entry through the RSS 2.0 feed. VN:F [1.4.8_745] Rating: 3.3/5 (40 votes cast) 4 responses to “Lifelong Friendship Society: Own Your C” Comment by ocelot: Wednesday, December 3rd 2008 at 6:30 am \| was ready to trash it cause you wrote “hipster”, but these are nice. sun moon is quite awesome. VN:F [1.4.8_745] Rating: 0.0/5 (0 votes cast) Log in to Reply Comment by Simon Robson: Wednesday, December 3rd 2008 at 8:05 am \| Nice indeed. Fun. Sun moon is my favourite too… VN:F [1.4.8_745] Rating: 0.0/5 (0 votes cast) Log in to Reply Comment by brianwalsh.nyc: Wednesday, December 3rd 2008 at 11:47 am \| i like wireless theater. that elephant is hilarious. http://photos-c.ak.fbcdn.net/photos-ak-sf2p/v644/188/5/10602610/n10602610_36949042_5802.jpg VN:F [1.4.8_745] Rating: 0.0/5 (0 votes cast) Log in to Reply Comment by paulyn: Sunday, March 1st 2009 at 2:27 am \| i just loved “refreshing”…. it shows a lot about sharing! and yeah, thanks for sharing these! http://paulynramirez.com VN:F [1.4.8_745] Rating: 0.0/5 (0 votes cast) Log in to Reply Leave a Reply Click here to cancel reply. You must be logged in to post a comment.