Logan: Lexus Rx
There is not much info yet on these eight fully-CG spots for the Lexus RX, but i’m sure that Logan’s name on the director’s chair means you guys probably don’t wanna miss this!
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November 20, 2009
November 19, 2009
Enjoy a fascinating discussion about filmmaking and art in A Talk with Alfred Hitchcock (thanks Jimmy!).
Brought to us by Luma, check out The Making of Standard Bank Global, from concept to execution. November 18, 2009
Also, dont miss out on his great list of stuff to live by. Shel Silverstein would be proud.
London based director Scott Altman hits the ground running with a frenetic reel, and a slim but slick portfolio.
As an extension of Asylum Visual Effects, Asylum Design is making its mark with three reels showcasing their work in main titles, screen design, and commercial productions. November 17, 2009
November 16, 2009
Ross Neil and Matt Clark direct an alternate “Strawberry Swing” music video. (See Shynola’s official video.) Thanks, Hector! November 14, 2009 Nikon Film Festival open for entries — closing 12/15. November 13, 2009
Toronto based Alchemy drops this wicked spot for MEDT (Ontario Ministry of Economic Development)
November 12, 2009
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Logan: Lexus Rx
There is not much info yet on these eight fully-CG spots for the Lexus RX, but i’m sure that Logan’s name on the director’s chair means you guys probably don’t wanna miss this!
6 responses to “Logan: Lexus Rx” |
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Sunday, February 22nd 2009 at 5:02 pm |
well crafted, some wonderfold frames in there. but i dont understand the cgish look and why that much chromatic abberation? dont get me wrong,nothing wrong with stylistic, but these spots look too clean for me.
Monday, February 23rd 2009 at 12:17 am |
not too clean for me, i think these were “wonderfold”. great job frenchies!
Monday, February 23rd 2009 at 1:02 pm |
I don’t quite get the use of CG for these spots. The CG work leverages very little of what normally decides that a spot be CG (except, of course, for the obligatory inside-the-engine shot). Further, the stylization of the CG is neither here (truly believable photo-real) nor there (stylization for creative effect). Perhaps it was budget? Big city helicopter shots are not cheap…
Monday, February 23rd 2009 at 2:14 pm |
beautiful- perfectly stylized in my opinion! They look beautiful on the RX site as well, on
Lexus.com/allnewrx
Monday, February 23rd 2009 at 4:31 pm |
very obviously CG looking. Car’s paints haven’t looked that glossy…ever, really. Odd velocities due to scale (road passes quickly while wheels don’t rotate as quickly, etc). Odd focal length choices when compared to practical shoots. Wouldn’t leaves blow around due to air turbulence around the car? Stuff like that goes a long way.
Nicely done overall, just little things that get in the way.
Thursday, February 26th 2009 at 3:32 pm |
i agree that the CG look takes away from it a little bit; it doesn’t look *quite* stylized enough to shows its intent, nor quite perfect enough to look real.
for me the bigger losses were shots that missed opportunities to make improvements to the story, which left it all feeling a little cold and soulless; i couldn’t empathise with them at all. i got the feeling that they were more designed by tinkerers than directed by storytellers. too much work in too little time? 8 spots is an awful lot.
a couple of signature logan elements in there that i loved, though.