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Psyop Weathers The “Storm” For UPS Posted by Brandon Lori For their curtain call at the end of a brilliant four-spot performance for UPS, Psyop conjures a world that’s comparable to the cardboard-carved spectacles from previous spots that we know and love. Watch the other UPS spots: “Gladiator” / “Circus” / “West” In “Storm”, color and texture become mnemonic devices triggering our emotional sense of UPS. The look, partly in credit to agency Doner, has moxy: It’s adaptable, engaging, and has held strong throughout the duration of the campaign. We’re presenting an in-depth three-part interview with three of Psyop’s crew, complete with making-of videos and process imagery. Stay tuned for the other two interviews soon. Part One Technical Director and Project Lead Tony Barbieri A special thanks to Lead Animators Jordan Blit and Pat Porter, as well as Technical Director and Project Lead, Tony Barbieri, for coming aboard the S.S. Motionographer amid the spitting rain and gusty winds of work and deadlines. Posted on 25 September 2009 \| Tags: cardboard, corrugated, doner, paul rand, psyop, shipping, storm, UPS, weathers the storm http://www.msalek.com msalek boyouuuuuuusss… ocean of amazingness. http://www.olavobraga.com gugy These are very well done. Good job Psyop http://www.coroflot.com/public/individual_details.asp?individual_id=143693&sort_by=1& ochyming Those ladies and gentleman ARE just GREAT! Hey what can you say about them? Terrific!