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Schofield Is Just Getting Started Where Others Might End Posted by Matt Lambert Keith Schofield continues to battle it out with structure in his latest video for Lenny Kravitz & J.U.S.T.I.C.E, “Let Love Rule” via El Nino Productions. When a film ends, Keith’s is just beginning. The end-credit sequence becomes the bed for a tale in which the scrolling text becomes the main character’s antagonist. As with several of his other recent internet sensations, “SFW: Diesel XXX” and this other XXX joint for the BPA (feat. David Byrne & Dizzee Rascal), format becomes the concept itself. Director: Keith Schofield Production Company: El Nino Executive Producer: Jules Dieng Producer: Steve Buchanan DP: Damian Acevedo PD: Mike Beamer Commisioner: Xavier De Nauw Label: EMI Music Posted on 5 October 2009 \| Tags: emi, end-credits, JUSTICE, keith schofield, Lenny Kravitz, Let Love Ride, live action, typography VN:F [1.7.5_995] Rating: 4.1/5 (34 votes cast) 8 responses to “Schofield Is Just Getting Started Where Others Might End” Comment by aguywithoutgod: Tuesday, October 6th 2009 at 12:47 am \| very good, i am a fan UN:F [1.7.5_995] Rating: -1 (from 1 vote) Log in to Reply Comment by HTasker: Tuesday, October 6th 2009 at 8:21 am \| Way to go Marty ! Nice Back to the Futury mood. It feets the 80’s feel of the sax in the song. Great idea. Still, I miss the overboard… UN:F [1.7.5_995] Rating: 0 (from 0 votes) Log in to Reply Comment by frq: Tuesday, October 6th 2009 at 11:26 am \| What a great concept. tracking could be a bit better in certain areas, but overall really enjoyed it! UN:F [1.7.5_995] Rating: +1 (from 1 vote) Log in to Reply Comment by JOHNNY DO IT: Tuesday, October 6th 2009 at 11:43 am \| love this UN:F [1.7.5_995] Rating: 0 (from 0 votes) Log in to Reply Comment by Brian Gossett: Tuesday, October 6th 2009 at 12:22 pm \| That was totally awesome. Loved it! UN:F [1.7.5_995] Rating: 0 (from 0 votes) Log in to Reply Comment by monovich: Tuesday, October 6th 2009 at 1:02 pm \| Was this on the end of some sort of film or did it start right with the gunshot? If so, I love it even more. UN:F [1.7.5_995] Rating: -1 (from 3 votes) Log in to Reply Comment by JOHNNY DO IT: Tuesday, October 6th 2009 at 7:00 pm \| love the back to the future reference. this is better the second time UN:F [1.7.5_995] Rating: 0 (from 0 votes) Log in to Reply Comment by James Wignall: Thursday, October 8th 2009 at 4:54 am \| lovely stuff UN:F [1.7.5_995] Rating: 0 (from 0 votes) Log in to Reply Leave a Reply Click here to cancel reply. You must be logged in to post a comment.