Using the same camera perspective trick employed by weareom for their “Chop Cup” viral (or sidewalk artist Julian Beever or Salvador Dalí or countless others, I’m sure), Google worked with 1stAveMachine’s Aaron Duffy to craft a series of elaborate analogue vignettes to tout the features of its Chrome browser.
Some of the ideas work better than others, with the obvious crowd-pleaser being the Speed demo. The subtext for all the vignettes is a celebration of DIY ingenuity, of making something seemingly simple through the complex combination of unlikely components. In many cases, the machines are human-powered, with hand-turned cranks and puppeted objects supplying the “animation.”
Mostly, though, the message is one we don’t often hear among the nerdified banter of browser battles: Surfing the net should be fun. It should be unexpected, but not because your browser crashes or because you contract a nasty virus.
UPDATE: Check out the making-of HERE.
Big ups to Fred Kim for the tip (via Gizmodo)
1stAveMachine – Production Company
Aaron Duffy – Director
Sam Penfield – EP
Jennifer Brogle Jones – Producer
Claire Mitchell – Head of Creative Development
Jennifer Stratton – Production Coordinator
Bob Partington – Art Director, Fabrication
Nathan Asquith – Fabrication
Peter Erickson – Fabrication
Carlos Ancalmo – Storyboards & Design
Mario Romeo – Assistant Director
Vi Nguyen – Technical Director
Daniel Roman – Compositor
George Vincent – Compositor
Jason Tsang – Compositor
John Laughlin – Compositor
Kathleen Tobin – Compositor
Lily Feng – Compositor
Ryan Hooks – Compositor
Sohee Sohn – Compositor
Ralph Scaglione – 3D Tracking
Val Gnaedig – Costume
Patrick Scola – Documentation
Emery Wells – Colorist
Agency: BBH New York
Kevin Roddy, Chief Creative Officer
Calle Sjoenell, Pelle Sjoenell, BBH New York, & Sebastian Royce, Glue
London, Executive Creative Directors
Jared Elms, Copywriter
Steve Peck, Art Director
Lisa Setten, Head of Broadcast
Aaron Royer, Producer
Ben Malbon, Business Director
Rossa Hsieh, Account Manager