Superfad for Google Chrome

Superfad has just crafted Google Chrome Away From Home, a printed frame-by-frame animation directed by Nando Costa.

In his words:

[The style frames] were produced in a couple of hours and once the look was established we began animating them digitally. Each animation frame was later printed on a separate sheet of paper using an Epson 3880 printer.
The idea of printing the animation frame by frame on different sheets of paper was a first for me. With a tight schedule and no time to experiment, it was only on set that we could have a clearer feel for the final look.
Over the period of two days, a stop-motion animation worked with a hand model/actor to create the sequence, which was shot on a Canon 5D using Dragon and a motion controlled rig.
Everything, from beginning to end, was produced in about two weeks.

Don’t miss the cool selection on Nando’s behind the scenes Flickr page and check out the style frames on his website.

Credits

The DMCI: Fox Classics

No need to say a lot: These IDs from DMCI for Fox Classics are all about great transitions and beautiful, clean designs. Can you guess all the classics?

Also watch The Epics, The Classics and The Greats.

Credits

Prologue: X-Men

The main sequence for X-Men: First Class, produced by Prologue, has a special retro/2D hand-made feel and serves as a strong example of how a simple execution can go a long way when put together with well-developed conceptual thinking. Director Simon Clowes kindly shared some words with us.

I saw this as an opportunity to make something that stands out not for its visual complexity or photorealism but for its simplicity and sensibility.

As he puts it, they had the technology and the talented artists to pull off a really complex sequence; however, prioritizing the concept and having to deal with various limitations eventually led them to this stylish and remarkable result.

(more…)

Polynoid: Loom

Yes, Polynoid‘s long-awaited short Loom is finally online. And it’s amazing! The plot is as simple as “a moth being caught in a spider’s web”, yet such trivial event is narrated under the most peculiar point of view, rich in incredible visual details, intense sound design, realism and abstractness finely balanced together.

Polynoid has been around since 2007, won several awards since then and it’s another great example of collectives that put their effort on doing experimental projects. They made Loom in 2010, while still students at Filmakademie BW. Do check the page for more, including full credits.

Editor’s note: Amazing audio work by Joel Corelitz