1st Ave Machine: Samsung “New Species”

PUBLISHED by Justin Cone

samsung_2

1st Ave Machine’s latest project for Samsung is a delightful throwback to their early days (by which I mean a few years ago), when co-founder Arvind Palep cranked out photorealistic mechano-organic CG imagery that wowed everyone with its surreal beauty.

Like their “Sixes Last” promo from a couple years back, “New Species” is set in a forest of the imagination. I could decry agency Cheil Worldwide for forcing a repeat performance from 1st Ave, but it’s just so damned beautiful, I really don’t care. I feel like Arvind has created a universe—or rather augmented our own—with his work. You can’t contain that kind of potential in a couple of projects.

Check out 1st Ave’s portfolio here. For those who attended F5, note that Asif Mian’s new Mute Math video is now online as well.

By the way, I found this amusing old post from the Tween archives.

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Justin Cone

/ justincone.com
Together with Carlos El Asmar, Justin co-founded Motionographer, F5 and The Motion Awards. He currently lives in Austin, Texas with is wife, son and fluffball of a dog. Before taking on Motionographer full-time, Justin worked in various capacities at Psyop, NBC-Universal, Apple, Adobe and SCAD.
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3 Comments

LIKESYRUP

Great job Guys i was wondering who created those images. I worked on the web stuff for this Tv. . Beautiful as always.

tiresomecritic

Beautiful, beautiful job. I am sure psyop would have liked this one. The client went the right way in this instance.

stimmler

Saw this on TV and I knew right away that 1st ave did it. Beautiful.

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1st Ave Machine: Samsung “New Species”

PUBLISHED by Justin Cone

[qt:http://motionograph.wpengine.com/wp-content/uploads/2009/05/samsung_newspeciesh264.mov 720 480] Credits: Production and VFX: 1st Ave Machine Director: Arvind Palep Executive Producer: Serge Patzak Head of Production: Hae-Sook Song Producer: Crystal Campbell Creative Coordinator: Claire Mitchell Storyboard Artist: Ilya Skorupsky Nate Mulliken CGI: CG TD:  Sam O’Hare CG TD:  Dan Gregoras CG Artist: Jesse Holmes CG Artist: Vlad Streltsov Character Animator: Rob Dollase Editors: Eric Lin Tim Malieckal Ryan Beickert Compositors: Weito Chow Dorian West Makoto Sato Live Action Live Action Producer:Lee Scharfstein Prod. Supervisor Kathleen Handwerk Asst. Prod. Supervisor Lian DeMarais Dir of Photography Mateo Londono Production Designer Michael Shaw Agency Agency: Cheil Worldwide Agency Producer: Drew Lippman Art Director: Tom Kane Creative Director: Tom McManus

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About the author

Justin Cone

/ justincone.com
Together with Carlos El Asmar, Justin co-founded Motionographer, F5 and The Motion Awards. He currently lives in Austin, Texas with is wife, son and fluffball of a dog. Before taking on Motionographer full-time, Justin worked in various capacities at Psyop, NBC-Universal, Apple, Adobe and SCAD.
More by Justin >