1st Ave Machine: Samsung “New Species”

samsung_2

1st Ave Machine’s latest project for Samsung is a delightful throwback to their early days (by which I mean a few years ago), when co-founder Arvind Palep cranked out photorealistic mechano-organic CG imagery that wowed everyone with its surreal beauty.

Like their “Sixes Last” promo from a couple years back, “New Species” is set in a forest of the imagination. I could decry agency Cheil Worldwide for forcing a repeat performance from 1st Ave, but it’s just so damned beautiful, I really don’t care. I feel like Arvind has created a universe—or rather augmented our own—with his work. You can’t contain that kind of potential in a couple of projects.

Check out 1st Ave’s portfolio here. For those who attended F5, note that Asif Mian’s new Mute Math video is now online as well.

By the way, I found this amusing old post from the Tween archives.

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About the author

Justin Cone

/ justincone.com
Together with Carlos El Asmar, Justin co-founded Motionographer, F5 and The Motion Awards. He currently lives in Austin, Texas with is wife, son and fluffball of a dog. Before taking on Motionographer full-time, Justin worked in various capacities at Psyop, NBC-Universal, Apple, Adobe and SCAD.

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3 Comments

LIKESYRUP

Great job Guys i was wondering who created those images. I worked on the web stuff for this Tv. . Beautiful as always.

tiresomecritic

Beautiful, beautiful job. I am sure psyop would have liked this one. The client went the right way in this instance.

stimmler

Saw this on TV and I knew right away that 1st ave did it. Beautiful.

Comments are closed.

1st Ave Machine: Samsung “New Species”

[qt:http://motionograph.wpengine.com/wp-content/uploads/2009/05/samsung_newspeciesh264.mov 720 480]

Credits:
Production and VFX: 1st Ave Machine

Director: Arvind Palep
Executive Producer: Serge Patzak
Head of Production: Hae-Sook Song
Producer: Crystal Campbell
Creative Coordinator: Claire Mitchell

Storyboard Artist:
Ilya Skorupsky
Nate Mulliken

CGI:
CG TD:  Sam O’Hare
CG TD:  Dan Gregoras
CG Artist: Jesse Holmes
CG Artist: Vlad Streltsov
Character Animator: Rob Dollase

Editors:
Eric Lin
Tim Malieckal
Ryan Beickert

Compositors:
Weito Chow
Dorian West
Makoto Sato

Live Action

Live Action Producer:Lee Scharfstein

Prod. Supervisor Kathleen Handwerk
Asst. Prod. Supervisor Lian DeMarais
Dir of Photography Mateo Londono
Production Designer Michael Shaw

Agency

Agency: Cheil Worldwide
Agency Producer: Drew Lippman
Art Director: Tom Kane
Creative Director: Tom McManus

About the author

Justin Cone

/ justincone.com
Together with Carlos El Asmar, Justin co-founded Motionographer, F5 and The Motion Awards. He currently lives in Austin, Texas with is wife, son and fluffball of a dog. Before taking on Motionographer full-time, Justin worked in various capacities at Psyop, NBC-Universal, Apple, Adobe and SCAD.

Join Motionographer on Patreon!

For as little as 7 cents a day, join our Patreon community and shape Motionographer's future!