I just happened to pull up Adams site out of curiosity today and was reminded how mind blowing Adams talents are. We all know him for his work with eyeball on the CMT identities and the Best Buy campaign. He has a few recent items that showcase an amazing ability for motion. Not to discredit his design, it’s hot, no doubt, but his animation touch is one of my favorites by any artist in our industry right now, his moves all feel right, sexy, exact, unexpected and logical. I think those five words sum up what good design is comprised of.
Check this, his most recent, for showtime, completed at loyalkaspar.
Also this, which may have been posted already, but who cares, watch it again. For addidas, produced by metaphrenie
Good on ya Adam.