Motion Takes Over: More Evidence

Rhino FX recently created a 100-yard wide animation to be displayed while the Baltimore Ravens run a football up and down a field that just so happens to be roughly the same width as the video. The aspect ratio is hilarious, by the way.

raves.jpg

The animation isn’t going to change your life, but I wanted to post it simply because it’s another example of how motion graphics is quickly taking over every imaginable space in our lives. Yes, there have been JumboTrons and similar technologies for decades, but their low resolution and slow refresh rates made for crude animations that never merited the services of a high-end studio.

Now, thanks to the brilliance of LED displays, the resolution has caught up with the dream. And it’s happening at every scale imaginable. From mobile phones to stadiums, the language of motion graphics has become the lingua franca of the 21st century. The world is our canvas, now more than ever.

About the author

Justin Cone

/ justincone.com
Together with Carlos El Asmar, Justin co-founded Motionographer, F5 and The Motion Awards. He currently lives in Austin, Texas with is wife, son and fluffball of a dog. Before taking on Motionographer full-time, Justin worked in various capacities at Psyop, NBC-Universal, Apple, Adobe and SCAD.

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5 Comments

THA_DON

hmmm… interesting… yes.. cool, different… flows good.. big golden star indeed. oh and the little birdies are well done too.

deathtoprint

It wasn’t that long ago that you and I were talking about how awesome LED’s are and how they’re the future. This is the f finest example of the future of Mograph and how mograph will be the new Graphic Design. (that sounds stupid.. cos graphic is part of motion graphics,)

deathtoprint

I forgot to ask… Have you checked out tthe student center with the LED lighting yet? Nothing but LED lighting?

justin

The LED lighting in the student center is hott, mang. I’d love to see it at night.

deathtoprint

The speed used to be really fast cycling. I tthink they slowed it down tho, cos it wwas kind of sickening.

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