Here’s a cleverly concepted, deftly executed car commercial that doesn’t show one single image of the car. It’s a nice respite from all the zooming, thumping spots you’d expect for a car that’s being marketed as a performance vehicle.
Thanks to Self_90 for the tip.
Director: David Ruiz
Production Company: Ruiz+Company
Agency: DDB Barcelona (formerly Tandem Campmany Guasch DDB) – Barcelona
Update: The audio was created by Dani & Chupi from BSO Barcelona (mp3 here). Thanks to Razorbuzz for that morsel.