Brand New School: Target “Anthem”

target.jpg

While I’m not exactly sure how it relates to the writing, I really dig the visual style in Brand New School’s new spot for Target. I suppose pop-up books suggest the simplicity of childhood, but honestly, in this case, I don’t really care. BNS created a world that I want to visit, and that’s good enough for me.

About the author

Justin Cone

/ justincone.com
Together with Carlos El Asmar, Justin co-founded Motionographer, F5 and The Motion Awards. He currently lives in Austin, Texas with is wife, son and fluffball of a dog. Before taking on Motionographer full-time, Justin worked in various capacities at Psyop, NBC-Universal, Apple, Adobe and SCAD.

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7 Comments

dalemccready

Yeah Justin, thats a very spunky spot. Nice clean style

Glenn Riverside

Justin, you are operating the best motion site on the net. Keep it up man.

MetalGuru

Great Style! Great Ad!

stray

Bad Ass!

wabash

Agreed, this spot was nice and clean. The fluidity of the transitions are great. I thought the people kind of took something away…real people in a fully toonish environment doesn’t always work.

iamhobo

awesome i thought this was so well excecuted! the compositing is great, a really believable environment. and makes you smile! :-)

Eliatric

Nice Shading and Lighting….they did a great job on the 3D materials

Comments are closed.