Simon Robson for Adidas

simon.jpg

At the risk of sounding like I’m talking about a daring new album from my favorite band, this new Adidas spot from Simon Robson (Nexus Productions) has really grown on me. Visually, it reminds me a little of Logan’s “Timbales” spot for VW and the Dupont spot from Lobo.

It’s a smooth bit of work, with strong, simple palettes, clever transitions and some beautiful organic lines. I say big thumbs up.

About the author

Justin Cone

/ justincone.com
Together with Carlos El Asmar, Justin co-founded Motionographer, F5 and The Motion Awards. He currently lives in Austin, Texas with is wife, son and fluffball of a dog. Before taking on Motionographer full-time, Justin worked in various capacities at Psyop, NBC-Universal, Apple, Adobe and SCAD.

Join Motionographer on Patreon!

For as little as 7 cents a day, join our Patreon community and shape Motionographer's future!

4 Comments

biggieboy

Really nice work, and I hate to get all technical, but what’s with that compression? Puke. Even being compressed that much didn’t stop it from loading like a snail for me.

justin

Dude, I know. I love Nexus, but I hate watching videos are their damned site. I’ll see what I can do about it…

Simon Robson

Hi Justin, i just sent John a link to an html page with a movie on it with less compression. I also sent storyboards and comments if they are of use for your site. Thanks, Simon Robson

biggieboy

i control the interwebs.

Comments are closed.