New Feature: Not to Scale and the Volvo C30


I just posted a feature about the new A Product of Free Will campaign for the Volvo C30. The project invited five directors to create 16 animated films centered around Europeans’ spontaneous reactions to the new car’s design. The resulting spots are a blast to watch, and the campaign itself is a great example of what can happen when you loosen the grip on the reins a bit.

Read the story here.

About the author

Justin Cone

Together with Carlos El Asmar, Justin co-founded Motionographer, F5 and The Motion Awards. He currently lives in Austin, Texas with is wife, son and fluffball of a dog. Before taking on Motionographer full-time, Justin worked in various capacities at Psyop, NBC-Universal, Apple, Adobe and SCAD.

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The Volvo C30 campaign website was created by Euro RSCG 4D in Amsterdam.

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