Brand New School, Jeep

PUBLISHED by Justin Cone

BNS Jeep
Brand New School is quickly becoming THE force to be reckoned with by continuing to pump out super-slick spots. The latest ad for Jeep, through BBDO Detroit, gives BNS an opportunity to display its prowess with character animation. Check it out.

About the author

Justin Cone

/ justincone.com
Together with Carlos El Asmar, Justin co-founded Motionographer, F5 and The Motion Awards. He currently lives in Austin, Texas with is wife, son and fluffball of a dog. Before taking on Motionographer full-time, Justin worked in various capacities at Psyop, NBC-Universal, Apple, Adobe and SCAD.
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28 Comments

adam

when did bns get their act together so well??

Duder

Remeber high schoool there was that girl you never really noticed then over the summer she got tits and contact lenses and everyone went back to school tripping over eachother’s hard-ons for a chance to talk to her and maybe perhaps nail her under the bleachers.
That’s BNS.

Titties in ya face, bitch!

AlexJ

Haha… funny Duder! Funny cuz its true.

REnfro

right on. graduates

Supernova

Yes that’s very good bns. Congrats.

Suddenly they seem ahead of all the others (Psyop, Stardust, etc…)

Simon Robson

since when did creative work become so competitive?

Supernova

Sorry, what i meant is, suddenly they seem to have much better animators than the others. Looking back at the latest releases of their competitors i noticed the animation to be much less professional and technically pleasing than bns’ stuff.

It's called being selective

“when did bns get their act together so well??”

Probably since they stopped putting (almost) every piece of work on their website. Now what you see of their output is only the high profile pieces that they want seen. Not that that’s a bad idea.
The piece is great though. Very nicely done.
God, I hate 3D.

daniel

looks a bit like the feature film “robots”? that one cool scene specifically that he is attracting every piece of metal onto him? i think even the lighting and overall mood looks like that release, albeit it is great work!

oeuf

Anyone know what package they used? Are they still using Max or am I late and confused?

Better than Psyop, nah.

orangecoffeemug

maya

Yussef

It’s silly to try and qualify a difference between leading studios. It’s all personal taste at this point. Especially since their projects are usually worked on by different teams.

The spot is excellent. Titties in yo face!

gnarkill

Tits indeed

1999

“suddenly they seem to have much better animators than the others.”

smaller studios with proximity to LA and NYC do really well, with catching people off larger studios freelancers boom and bust. most good senior animators float between feature projects, and thus studios. what do you do in between features? recharge your soul at a smaller, cooler place, like BNS.

1999

sorry also meant to throw in; good animating on this spot :)

x

man you guys are way overthinking this whole thing. go into conceptual Art. its way more critical and cliquish.

david

‘duder’ great post. Cool spot, good on bns. been on a streak with jeep/ipod shuffle/jeep stuff

Tits indeed!

funkasmellic

Where the f*ck is the BNS logo?
You managed to put some of your names on the street signs and have highway 69.

But you couldnt manage to slip in the BNS logo we have all grown to love in your spots in a commercial filled with street signs and debri flying around?

Somethings fishy here…

My favorite thing is the transparent pink xray pass of the shopping cart that sticks itself into the back of the characters foot

KUDOS!

n'body

agency creative’s brain:

katamari + citreon spot = NEW IDEA! YAY!!

MarkK

bns logo is in shot 7, behind the robot’s back with the ‘i voted for nader’ sign
thank you

BNS RLZ

and for another special message look at the license plate …

THA_DON

woooooooooooooooooooow.. now that is an awesome spot… BNS well done….

posted by adam: “when did bns get their act together so well??”

i think when they got rid of those four color rainbow overlay designers that did photoshop candy for storyboards and started actualy doing real design: which is solving a problem given by the client. i think we all know who they are….

rock on BNS!!!!!!!!

Marc

I heard that the founder of bns stepped down and gave others more responsibility and thus much better work now.

jayson

viva bns!

Taylor

Yay, that was great! It’s spots like these that make me scroll through them frame by frame to pick up on all the subtleties. :P

asz

Check out some of the hidden talent behind this ( and many other ) commercials/films/games out there… these guys truly rock! Listed as “Previz” on the BNS jeep credits…

The Third Floor Studio
https://www.thethirdfloorinc.com

rodrigo

On a roll…

Comments are closed.