Trollback’s Joe Wright for Infiniti

swell.jpg

Director Joe Wright of Tröllback + Co. recently finished “Swell,” a gorgeous water-themed spot for Infiniti. Like the rest of Joe’s work, “Swell” is dead sexy. I’m not a big fan of the strange water-ghosting effect at 00:24, but the rest of the spot flows flawlessly.

Jakob Tröllback, by the way, will be speaking at Inspire 07 on February 16th here in Savannah.

About the author

Justin Cone

/ justincone.com
Together with Carlos El Asmar, Justin co-founded Motionographer, F5 and The Motion Awards. He currently lives in Austin, Texas with is wife, son and fluffball of a dog. Before taking on Motionographer full-time, Justin worked in various capacities at Psyop, NBC-Universal, Apple, Adobe and SCAD.

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11 Comments

ev

bloody wicked spot mate innit

mute

well ‘ard…

r3awak3n

nice. i like when the car leaves and the drops form the shape of the car and end up falling (I seen that somewhere before).

Supernova

“I seen that somewhere before”

Here: http://www.methodstudios.com/movie/697.html

r3awak3n

/\ actually i remember seeing it on the reel flow demo reel

justin

So you guys like that effect? (I’m talking about the part where the entire body of the car is ghosted in water.)

I don’t really like it. Seems forced. Awkward.

r3awak3n

/\ Not so much the concept but I do like the look of it.

Supernova

Justin, i agree that this effect is overdone. Not only in previous infiniti spots but in other car-commercials from other brands.

adam b

Sick sick work. Ive loved all the works of employees at Trollback. Totally amazing stuff. Good work.

jayson

word!

dope!

old_bag

Though I like the idea to recycle old paper, plastic bottle, and glass I feel that the concept of recycling doesn’t work so well in our field. Come on, how many car/shampoo commercials have been done using water?

Comments are closed.