Head Gear Animation: Recruit Ireland


Head Gear’s superbly understated character design and animation combine with clever writing in two chuckle-worthy spots for Recruit Ireland: Beep and Creak.

Director: Steve Angel
Producer: Kathryn Rawson
Animators: Steve Angel, Nick Fairhead
Compositor: Nick Fairhead
Agency: Chemistry
Client: Recruit Ireland

About the author

Justin Cone

/ justincone.com
Together with Carlos El Asmar, Justin co-founded Motionographer, F5 and The Motion Awards. He currently lives in Austin, Texas with is wife, son and fluffball of a dog. Before taking on Motionographer full-time, Justin worked in various capacities at Psyop, NBC-Universal, Apple, Adobe and SCAD.



The Beep is nicer than the Creak.
Good idea though. very different.


recruit ireland… made in canada… such sweet irony!

still a good laugh though!

oliver m.

beep, yeeha, beep! nice set, too.


this spot is bleepin sweet! if it fails to grab your attention, or make you laugh when it shows the poor guy gettin bit in the nuts, then there might be something wrong w/ you…

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