BNS Jeep, Part Two

bns_jeep-2.jpg
Check out the second piece in Brand New School’s campaign for Jeep. A lot of times a project this large is tough to keep consistent over two spots. BNS does it with ease.

About the author

Justin Cone

/ justincone.com
Together with Carlos El Asmar, Justin co-founded Motionographer, F5 and The Motion Awards. He currently lives in Austin, Texas with is wife, son and fluffball of a dog. Before taking on Motionographer full-time, Justin worked in various capacities at Psyop, NBC-Universal, Apple, Adobe and SCAD.

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2 Comments

ddaker

Yeah? I don’t want to be negative, and there’s now way I would be able to accomplish this quality, but this spot feels so empty? there are no people in the streets? no other cars on the roads? no birds in the sky?
it also feels like its almost photorealistic but they ran out of time….I wonder if this was a deliberate treatment?
This ad lacks emotional context. I think anyway.

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