Not to Scale/NATL for British Airways

Sometimes eye candy is okay. Sometimes, in fact, it’s the point. Such is the case in this new National TV spot (produced by Not to Scale) for British Airways.
prices2.jpg

As the tagline says, this spot is about attractive prices. It makes sense, then, to render the prices as attractively as possible. And National totally nailed it. Each price is a lushly detailed portrait in a different style, but they’re all polished to fit within the British Airways brand.

About the author

Justin Cone

/ justincone.com
Together with Carlos El Asmar, Justin co-founded Motionographer, F5 and The Motion Awards. He currently lives in Austin, Texas with is wife, son and fluffball of a dog. Before taking on Motionographer full-time, Justin worked in various capacities at Psyop, NBC-Universal, Apple, Adobe and SCAD.

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10 Comments

martz

this is pretty BA.

david

real flow 4 owns!

MilkmanD

Beautiful, and the music is a very subtle/classy “Leaving on a jet plane”

THA_DON

Should have been a quickie…..
Default settings on Realflow, basic 3D strokes, purple default lens flare. looks like an intern did it.

PatDC

Damn Tha_Don thats one pretty skilled intern ;)
I think its pretty tight.

thelastmixtape

hey THA_DON, a little harsh don’t you think?? Okay maybe its not ground breaking but the design of the piece, its various compositions coupled with the animation’s flow and timings are, in my opinion extremely well executed. but hey, that’s just me…

Yussef

yo that intern is da shiznizzle! gimme his number, dude can default purple lens flare my shit anytime.

THA_DON

oh snap, did i write that out? sorry, was just me thinking on the keyboard.
what i meant to say was;
awesome!!!! love the compositions, lush detailed portraits; classy and polished style, clean and organic! they nailed it right on!!

KGB

Those of you that don’t know, THA_DON is known for his harsh criticisms and argument causing comments.

What exactly ARE default settings for Realflow, DON?

This spot, although not very appealing to me, is not that simple to make. And if an intern did it, he/she is pretty skilled…

Comments are closed.