A New Belief System

Long-standing Cream member Belief’s commercial/broadcast/design arm has turned into a fully fledged studio of its own, Belief Design. Belief, meanwhile, has become the locus for a bunch of new content-creation projects, which you can check out on their site.


But enough about industry happenings. Belief Design has a kick ass body of work already online. Of their latest work for Nike, I’m really digging the first-person camera work on the Steven Jackson spot. The Herbal Essences and Playboy spots sport what I might call “classic” Belief stylings: flowing organic imagery backed by ace compositing.

And I was surprisingly delighted by the (mostly) cel-animated Onitsuka Tiger spot. It’s brimming with personality, and the pacing is spot on.

About the author

Justin Cone

/ justincone.com
Together with Carlos El Asmar, Justin co-founded Motionographer, F5 and The Motion Awards. He currently lives in Austin, Texas with is wife, son and fluffball of a dog. Before taking on Motionographer full-time, Justin worked in various capacities at Psyop, NBC-Universal, Apple, Adobe and SCAD.



Belief “Design?” interesting idea at the time i guess.


I really like the playboy one.

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