Click 3X: 2007 Boards Summit Sponsor Open

boardsummit.jpg

Click 3X did a fantastic job creating the Sponsor Open for the 2007 Boards Summit.

Sponsor opens can be tricky. You have to display sponsors’ names/logos in such a way that they are prominent and memorable, which means you can’t simply parade them across them the screen one after the other. There must be some quirky system—either an engaging narrative or a flexible aesthetic—that wraps around everything.

When successful, the result works like Click 3X’s project: each sponsor is a surprise as we examine (literally, in this case) the world created for us.

What’s interesting is that instead of building an expansive graphical universe for a camera to zoom frantically around, Click 3X has decided to go microscopic. Each specimen is the basis of a vignette, modulating an impinging sense of claustrophobia with the feeling that these little critters before us could unfold forever.

About the author

Justin Cone

/ justincone.com
Together with Carlos El Asmar, Justin co-founded Motionographer, F5 and The Motion Awards. He currently lives in Austin, Texas with is wife, son and fluffball of a dog. Before taking on Motionographer full-time, Justin worked in various capacities at Psyop, NBC-Universal, Apple, Adobe and SCAD.

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3 Comments

ochyming

wow!
It swings as the tune!

Kick ass!

Jostein

What’s up with motion graphics and octopuses nowadays? :)
I really enjoyed this piece of work and the movement and transitions were, in my eyes, very original and fun. The attention to detail is truly fascinating as well.

Very nice!

vit

besides the technical proficiency what i like is that the look and idea are unique.

i’m really digging this piece! great job.

Comments are closed.