Not only is this the first time I’ve posted a video from a Uruguayan studio, I’m pretty sure it’s the first time I’ve ever seen a video from a Uruguayan studio. But I think Milagrito Films deserve some props for their recent El Cuarteto De Nos promo regardless of where they’re from.
“Ya no se que hacer conmigo” (which, with a little help from a reader, means something like “I don’t know what to do with myself”) is a lot like MK12’s seminal “Macho Box” on steroids and acid.
But I don’t think it should be simply tossed aside as a knock-off. Milagrito put a lot of thought and effort into the interplay between graphics, live action and type. While the seed idea and camera moves are decidedly MK12, the video still holds up as a fine homage with enough original thinking to set it apart.
Milagrito also did a great job capturing the intonation of the singer, stretching and repeating letterforms to reflect the way in which certain lyrics are sung.
According to the email I received, “production was a process of two months that involved more than 25 technicians, composed for 20 days of Visualization, 10 days of Preproduction, 1 day of Shooting and 30 days of Post-production to generate 4 minutes of video.”
Credits:
Production: Milagritofilms
Director: Charly Gutiérrez
Executive Producers: Diego Robino & Guille Gutiérrez
Art Directors: Sebastián Cáceres “Pipo” & Fran Cunha
Director of Post-Production: Daniel Perdomo
Director of Photography: Josema Ciganda
Thanks to Giles Bowkett for the Spanish lesson!